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Table 2 Characteristics of 71 Internet websites on probiotics

From: An analysis of online messages about probiotics

Characteristic

N (%)

Type of Website

 

 commercial

36 (51)

 media

9 (13)

 organization

9 (13)

 other

9 (13)

 content farms

3 (4)

 personal

3 (4)

 healthcare institution

2 (3)

 government

1 (1)

Information Provided

 

 organization maintaining web address

67 (94)

 year established

58 (82)

 last updated

31 (44)

External Links

 

 commercial

46 (65)

 research

21 (30)

 educational

12 (17)

 government

11 (16)

 other

10 (14)

 other organization

8 (11)

 voluntary health organization

8 (11)

 medical institution

6 (9)

 professional organization

6 (9)

 media

4 (6)

Link to Products

 

 at least 1 link to a probiotic product

51 (72)

  advertisement

38 (75)

  link to outside url to purchase

24 (47)

  information on where to purchase

17 (33)

  direct purchase

14 (28)

Sponsorship

 

 returned as sponsored link

12 (17)

Contact Information

 

 provides contact information

58 (82)