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Table 1 Coding categories used to analyze the content of 71 Internet websites on probiotics

From: An analysis of online messages about probiotics

Content Domain

Research Question

Framework

How are probiotics being defined for the reader?

Mechanism of Action

By which biologic mechanisms do probiotics function within the body?

Product

What products are mentioned and how much detail is given about their contents?

Regulation

How is the regulatory status of probiotics described (if at all)?

Benefits

What benefits are attributed to using probiotics?

Risks

What risks are attributed to using probiotics?

Research

What research about probiotics is described (if any)?

References

What types of materials are cited (if any)?

Tone

Is there a clear recommendation for or against probiotic use? How is this conveyed?

Accessibility

In what ways is the website connected to additional information and probiotic products?

Website

Characteristics

Describe the structure and functionality of the website itself.

Sandvik Scale

A 7-item instrument used to rate the overall quality of a website.